If you haven’t read the story about the Air Force 1 “photo op” you can read about it here.

The White House has taken quite a beating over this and Louis Caldera, the director of the White House Military Office, has now resigned over the incident.

I agree that it was a little short sighted to do this over Manhattan without letting residents know, considering 9/11. However, all the headlines seem to focus on the $328,000 price tag. Now… that seems like a lot of money but photo shoots cost a lot of money and on that scale I’m surprised it wasn’t more. I’ve worked on shoots for Home Depot that cost more and the subject of the shoot was siding and garage doors.

It’s the cost of doing business for companies and yes for the government. If Bush would have been a better marketer he may have left office with an approval rating higher than 26%. And then again… maybe not.

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